“Just Do It” · “I’m Lovin’ It” · “A Great Way to Fly” · “Above All” ·
What made these taglines instantly recognisable? How do we build a strong corporate brand? What does a strong brand identity mean for my organisation and its stakeholders?
This one-day workshop will give leaders and teams an overview of the importance of corporate branding, why it is so critical to the success of an organisation and how a strong corporate brand can result in high-impact outcomes for businesses.
Through discussions, case studies and practical examples, participants will gain insights into the role and importance of corporate branding, recognise the relationship between brand, reputation and trust and identify factors that contribute to a relevant and strong corporate brand.
At the end of the workshop, participants will have a greater appreciation of the strategic value of corporate branding and understand how every individual contributes to building and protecting an organisation’s reputation.